Social media sites have become extremely popular as a great way for people to connect with their friends and family. However, more and more businesses are taking advantage of these sites to market their products and services. In fact, with billions of people all over the world using these sites, they have quickly become some of the best marketing tools available today.
Here, we are going to talk about how you can sell your home using social media sites such as Facebook, YouTube, Pinterest and Twitter. Whether you are a homeowner who is trying to sell a house on your own or a realtor who has several properties for sale, social media sites can help you reach a large audience of potential buyers. If this sounds great to you, read on for some useful tips to get you started.
Create an Account
The first thing you will want to do to market your home on a social media site is decide if you want to post your house on your personal account or create a new account specifically for your property. This is highly a matter of choice but keep in mind that you do not want to spam your friends’ accounts with too many updates.
With that said, it is best to create an account specifically for your home. After you have created the account, you can then invite your friends to follow you. Friends who choose to follow you will see the updates pertaining to your home and when they share those updates; their friends will see the updates as well.
Adding Useful Content
When creating your social media account, make sure to include a variety of content including photos, text and even videos. Always choose your home’s best features and expand on them. This can include such things as a lovely flower garden, a luxurious master bathroom or a bright and airy modern kitchen.
Consider adding one or two walk-through videos to help visitors get a feel of the home. However, keep in mind that you want the house to look bright and inviting. As such, make sure that you record your videos during the day with curtains and blinds drawn open. Additionally, you will want your home to be clean and free from any distractions.
In addition to inviting your friends to follow you, there are a few other ways that get your home noticed. If you have your home listed with a real estate agency, post a link to that listing on your social media account. Additionally, post an update pertaining to your house once or twice a week and answer any inquiries immediately.
Finally, try to put yourself in the shoes of potential buyers and think about what they may look for when searching for a home. What words would they use in a Google search? Take advantage of these keywords and use them as many times as you can when posting text on your account, without going overboard of course.
Social media sites are no longer simply places for people to chat with friends and family. Today, more people than ever are using social media sites to market their products and services. If you want to sell your home, you can use this to your advantage by following the valuable tips described above.